Krischan Hertle is Co-Owner and Managing Director of EDM Publications, a Paris-based business intelligence provider serving executives in the sporting goods, outdoor and eyewear industries. Before he was leading the M&A Department of Messe München - a B2B event organizer, with ISPO - the world’s largest sports trade show for the sports business – in its portfolio and worked at AMR International Ltd., a British strategy consultancy, where he led international projects in the B2B information and sports industry. He holds a Diploma in Business Administration from the University of Mannheim, as well as a Master’s Degree in Mergers & Acquisitions from Frankfurt School of Finance. Krischan has a broad network in the sports startup industry as well as in Venture Capital and Private Equity. Krischan is living in Munich and is looking forward to shaping the future of sports and sports technology together with the leAD community.