Carlos Salum is the founder of Salum International Resources, Inc., a Leadership Performance Strategy consultancy in Charlotte, NC. He advises leaders from multinational corporations and their teams on how to obtain Breakthrough results using his Performance Architecture process (the science of winning in sports applied to winning in business).

As a Mental Toughness Training coach, he contributed to the Grand Slam victories of tennis legends Gabriela Sabatini and Sergi Bruguera. He coaches race car champions Pietro Fittipaldi (Formula 1 Team Haas), his brother Enzo (Formula 2 Team Charouz) as well as international Formula 4 and U.S. Legends champions.

Carlos co-created the global Innovation Challenge for the Tennis Industry Association and collaborates in several Sport Technology projects. He’s also associated with 360PowWow Sports Productions, focusing on producing inspirational sports films for young adults based on stories of achievement.