Bernd Schusky combines expertise in brand and design strategy, digital products, and sports. With more than ten years of experience as a consultant, he worked as Head of Brand Communicaitons at DFL Deutsche Fußball Liga GmbH. Before taking on this role, Bernd was a Senior Manager Corporate Communications at FIFA. In this role he was responsible for campaign management, FIFA’s messaging and brand strategy as well as innovations. Prior to joining the world’s governing body of football, he was the founder and CEO of keebits, a social media aggregation service for football fans. His career started at MetaDesign Berlin where he accompanied brands like Axel Springer, Bundesliga (DFL), and Triumph in their repositioning and rebranding efforts.